Slides Framework

Day in the life of Fred

Fred was the only guy who could turn a high-intensity job into a nap competition—his secret strategy was to look so exhausted that everyone thought he was working hard while he snoozed his way through the day.

Work isn't work for Fred

Fred, the grumpy old guy who’s limping around work with a future hip replacement on the horizon, is convinced that his current limp is the result of "the universe conspiring against him." He told his coworker, "If this limp gets any worse, I'm going to start charging people to watch me shuffle—at least I’ll get some return on investment before this hip gives out!

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Case study

Create your own visual style

However, I’ve always been more concerned with users. Programmers do their work but once, while users are saddled with it ever thereafter.

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    Inspiration

    We live in a society where everybody feels guilty.

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    Creativity

    You don’t have to be “a creative” to be creative.

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    Fashion

    There is no such thing as simple. Simple is hard.

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    Photography

    Design makes what was once impossible possible.

The details are not the details. They can make the design.